Random thoughts with a purpose.
This is focusing on the very initial stages of a project...where most ideas get thrown out. Don't be afraid to suggest seemingly irrelevant ideas. New and unique concepts often come from ideas that are 'outside-the-box". As cliché as that sounds, it is still difficult for most people do this. As a creative person, it is my job to suggest things that the average person wouldn't. This is creativity. A successful designer has the ability to understand the link between a unique idea and the project at hand, all while explaining the idea effectively.
This stage can be very sensitive...nobody likes presenting an idea that doesn't work. But it may happen during this initial process, because the important thing is to throw out all ideas. This helps to build the creative energy of the rest of your team. In a brainstorm session, these unique and 'odd-ball' ideas direct people's thoughts to new directions they wouldn't have come up with otherwise. This happens to me ALL the time. Someone says something I didn't expect, and it gives me new ideas and expands on my limitations. Even if what they said doesn't directly apply to the solution, it's immensely helpful for creating a pathway to a potentially great concept.
To summarize, be open with your ideas and share them with others. If you're on a team, do this constantly with your co-workers. Creativity will grow and you will develop more exciting and original solutions.
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